Who We Are
Meet the Crossroads team:
John is the founder and managing principal of Crossroads. He has over 20 years of experience with operational and strategic planning. John is also highly knowledgeable in budget and financial operations, having overseen budgets ranging from $50,000 to $4.4 million. His work has taken him to 26 states. At Crossroads, John has worked with a broad array of clients from around the country including high profile U.S. Senate races, campaigns for city council, national issue advocacy organizations, and local ballot initiatives.
Some of John’s recent major clients have included the Brookhaven Town Democratic Committee, the Center for Community Change, the Coalition for Comprehensive Immigration Reform (CCIR), the Immigration Policy Center (IPC), the National Council of La Raza (NCLR), and the North Carolina Democratic Party (Kay Hagan for U.S. Senate).
Prior to Crossroads Campaigns Solutions, John owned an IT recruiting firm that specialized in local and national placement of information technology professionals. There he developed a client base through prospecting and long-term management of 20-40 clients annually. During that time, John remained heavily involved in the the political and non profit worlds by taking time off to conduct trainings, run GOTV operations, and sit on various boards of political organizations.
Throughout his experiences, John has always remained adamant about his management philosophy – that every dollar counts, we can always do better, and that the client and constituent interests always come first. Each client’s unique situation always receives his fullest attention and extensive expertise. He is a graduate of Northwestern University.
Eric Carbone served as the Director of Online Communications for Senator Joe Biden’s presidential campaign, where he oversaw an internet strategy designed to grow Senator Biden’s supporter base and amplify his message. By the fourth quarter of 2007, online fundraising accounted for half of all contributions to the campaign. The online team’s YouTube initiatives was featured by Andersen Cooper in the introduction of the CNN/YouTube debate and its online video sites were featured on a number of cable news shows, including CNN’s The Situation Room and Countdown with Keith Olbermann.
In the 2004 cycle, Eric was Director of Online Communications and co-head of a 12-member software development team for General Wesley Clark’s presidential campaign after acting in a similar role for the Draft Clark movement. As a member of the campaign’s senior staff during the presidential primaries, Eric oversaw all editorial aspects of the campaign’s online efforts, integrating the internet and email into the campaign’s communication, field, political, and fundraising strategies. In a four month period, the online operation built a 200,000+ member email list and raised more $6 million for the campaign, accounting for roughly 40% of the campaign’s total spending.
In addition, the team created proprietary activist tools, including a nationwide event locator, a blog tool that allowed every supporter to set up his or her own blog, and an online phone banking tool that was used by volunteers to make more than 10,000 calls for General Clark on the eve of crucial primaries in early 2004.
Eric joined Crossroads in August, 2011. Formerly an elected member of the Hawaii State Legislature, Eric served 10 years in the State House, including 5 years as Chair of the House Judiciary Committee. Having had his name on the ballot in five election cycles, Eric understands the process from the candidate’s point of view and brings this unique perspective to the Crossroads team and its clients.
On national campaigns, Eric served as the Hawaii Field Operations Director for the Kerry presidential campaign in 2004, and helped organize Hawaii for the Hillary Rodham Clinton campaign in 2008.
During the 2010 election cycle, Eric successfully managed the congressional campaign for Colleen Hanabusa, which scored a rare Democratic victory over an incumbent Republican in that cycle.
Eric is a proud graduate of the University of Hawaii. Go ‘Bows!!!
Adam joined Crossroads in 2007. His projects have included website development and online advice and assistance with three U.S. Senate races, two U.S. House races, two Attorney General races, a Lieutenant Governor race, numerous down-ticket races, and a variety of issue advocacy groups. He has also helped groups find the right vendors for needs ranging from intranet tools to email blast software. He knows how to increase a Twitter page’s following, find useful trends in a Google Analytics report, and troubleshoot the eccentricities of Internet Explorer. When needed, he has also developed small- and medium-scale direct mail and leave-behind literature. This has included pricing out vendors, creating artwork, and moving projects through an approval process.
Prior to joining the Crossroads, he served as Online Communications Coordinator for the Democratic Party of Wisconsin, served as Online Communications Coordinator for the Herb Kohl for U.S. Senate, and built a successful Wisconsin student get-out-the-vote campaign relying entirely on viral marketing and online followup.
Adam is a graduate of the University of Wisconsin.
Jessica joined the Crossroads team in 2008. Among her projects with Crossroads, she has worked on a state-level health care petition drive, has assisted community-based organizations plan and implement both voter registration and get-out-the vote campaigns, and has provided support to state and national organizations in building partnerships and coalitions. Before joining Crossroads, Jessica was an organizer for the Coalition for Comprehensive Immigration Reform (CCIR). While at CCIR, she developed grassroots advocacy based on legislative developments. Prior to moving to Washington DC, Jessica coordinated and oversaw several projects for En Camino, a service provider in Northwest Ohio.
Katie joined the Crossroads Campaigns team in May of 2011. Katie has campaign experience in field and fundraising. Her campaigning experience began in Scranton, PA, interning for former U.S. Senator Arlen Specter. During her time on the campaign, she worked closely alongside the campaign’s northeast political director. Most recently, Katie interned for Senator Kirsten Gillibrand, with her campaign finance team in New York City. Katie’s most memorable campaign experience was in 2010, when she ran a field office for former U.S. Congressman Chris Carney, PA-10. Her tasks included, managing interns and volunteers, organizing canvases, phone banks, and political events, and assisting in the construction of a strategy for GOTV operations.
Katie is a graduate from The University of Scranton in Scranton PA, where she played four years of varsity lacrosse. She is originally from Long Island, NY.
Adam joined Crossroads in 2010 and brings several years of campaign experience ranging from event building and advance work to field, community outreach and GOTV operations. Before joining Crossroads, Adam worked primarily in New Jersey on a number of statewide and local races as well as various ballot initiatives. Working in New Jersey, Adam has directed both paid and volunteer field and GOTV programs in rural, suburban, and urban areas and is experienced in engaging an extremely diverse electorate. Adam has also worked for two Democratic governors serving in a variety of political and policy positions. During this time, Adam worked with a multitude of issue advocacy groups.
Since joining Crossroads, Adam has been on the ground running field programs in Hawaii, California, Virginia and most recently in New Jersey, where he served as the Statewide Field Director for the NJ Democratic Coordinated Campaign securing a decisive re-election victory for Senator Bob Menendez and the rest of the Democratic ticket.
Adam is a graduate of Rutgers University and is based in New Jersey.
Dane Taylor joined Crossroads in April of 2012 and brings a diverse technical background to the team. Prior to joining Crossroads, Dane worked within a technical aspect at Apple for five years, and prior to that, in advertising and in a development and design capacity in such varied industries as banks, non-profits, education, social-media and email marketing. His experience in web/mobile development, graphic communications, publishing and SEO analysis provides a unique set of offerings and possibilities for our clients.
Dane has been interviewed for his experience and technical background by the Wall Street Journal, and has provided training to non-profits and publishing companies.
As a DC native, he grew up on Capitol Hill, and attended school at The University of the District of Colombia.
Kimberly joined the Crossroads Campaigns team in 2012. Kimberly’s background is in asset management. She spent four years as the head of client service for a boutique investment management firm based in San Diego, Denali Advisors. While at Denali, she worked as the primary manager of all client relationships, responsible for client communication, reporting, account analysis, and macro client retention strategy for over 40 clients of the institutional asset management firm. In 2012, Kimberly moved to DC to follow the abstract idea of “working in politics.” In the 2012 election cycle, Kimberly worked with Crossroads in New Haven, Connecticut, as the Regional Director of the Paid Canvassing program on the Chris Murphy for Senate campaign.
Kimberly is a graduate of California State University, Chico, where she earned a degree in Social Work, with an emphasis in School-Based Adolescent Substance Abuse Counseling.
Lauren joined the Crossroads team in October of 2012, where she worked first as an intern in the DC office and subsequently in New Haven for the Paid Canvassing program on the successful Chris Murphy for Senate campaign. She was invited on as a Crossroads staff member in April 2013.
Preceding her move to Washington DC to pursue a career in domestic policy, Lauren had been following her passion for international politics by studying and working in Central Europe. She has spent time in Budapest, Hungary, Prague, Czech Republic, and Sarajevo, Bosnia and Herzegovina. Originally from southwest Virginia, Lauren has a love for travel, horses, and the outdoors.
Lauren is a graduate of the College of William and Mary where she earned degrees in Government and Religious Studies. More recently, she received a fellowship to study at Central European University in Budapest, where she obtained a Master’s of International Public Policy. Her thesis was on forced displacement and labor market discrimination in Bosnia and Herzegovina.
Marjorie Clifton, Clifton Consulting, LLC
Scott Zumwalt, Empowered Media Strategies
Scott Zumwalt is a digital marketing strategist and the founder and owner of Empowered Media Strategies, a company focused on cause-related marketing for non-profits, progressive political campaigns and the entertainment industry. EMS is most known for its work with the It Gets Better Project (http://www.itgetsbetter.org). Scott’s experience in digital marketing includes working for Blue State Digital where he directed strategy accounts for American Red Cross and the Communications Workers of America. Prior to his work at BSD, Scott served as the New Media Director for Kay Hagan’s successful campaign for the U.S. Senate in North Carolina, director of online strategy in Oregon and Iowa for Hillary Clinton for President, and as an online strategist for Iowa Governor Tom Vilsack from 2005-2007.