Corporate

Crossroads Campaigns helps advance the advocacy agendas of corporations, interest groups and trade organizations by developing strategies that reflect the culture, structure and goals of the clients we represent. Whether it be internal capacity building or external legislative issue campaigns, Crossroads Campaigns has a successful track record of delivering measurable results in the midst of complex legislative and political landscapes.

Advocacy | Communications | New Media | Training & Facilitation

Advocacy

Grassroots Development and Mobilization

The foundation of any successful advocacy program is an effective grassroots network.  Crossroads can help you structure a program that allows you to identify, recruit and train advocates that can be mobilized to take timely actions and engage in activities that build and maintain long-term relationships with elected officials.  We have put together innovative strategies utilizing a plethora of available tools to help your grassroots network more easily engage in activities like contacting legislators through websites or writing letters to the editor. Crossroads will help your advocates raise awareness of an issue and advance the advocacy goals of your organization.

Crossroads Network & Grasstops Outreach

Our grasstops network brings with it numerous organizations and individuals in your target audience that may otherwise go untapped. Crossroads has relationships with operatives in 43 states that can be utilized to leverage your advocacy resources. By working with these grasstops operatives, Crossroads can extend your messaging and your overall operation beyond the staffing and resource capacity already in place.

Communications

Message Development & Tools

An important part of any advocacy strategy is communication. The Crossroads team works with organizations to ensure that there is outreach to community media outlets – from print to broadcast to radio to online. With guidance, talking points, press releases and advisory templates, and tips about how to pitch the media, organizations not only receive positive attention for their current organizations but also have the tools and skills to assist them on future projects.

Spokesperson Training

As the public face of your organization, your spokespeople will have more impact on the public perception than any other member of your team. Crossroads can help make sure your staff is always on their A game when dealing with print, broadcast, and online media. We will put together an on-site training program that takes into account participant skills and your needs.

New Media

Web Development

We have built successful websites and online strategies for our clients. Ranging from national non-profits to prominent US Senate campaigns and local elections, our team will make sure your online tools match your online needs. Crossroads can help develop an online presence that integrates existing technology and vendors into a comprehensive package to help you engage your online community. We have experience with diverse content and contact management systems including NGP Campaign Office, Wired for Change / Democracy in Action, Joomla!, and ExpressionEngine. We can help develop strategies for outreach through blogs, Wikipedia, and other online outlets.

Online messaging

Crossroads staff members are campaign veterans who have been responsible for online messaging in a variety of settings. We’ve written fundraising appeals, calls to action, general campaign updates, and everything else imaginable. We’ve been charged with creating email schedules, testing response rates, and finding creative ways to acquire new supporters and utilize existing ones. When it comes to online messaging, Crossroads staff has the experience and creativity to deliver results.

Training & Facilitation

Group Facilitation

Sometimes a third party is needed to keep meetings on the right track in order to meet goals. Other times, everyone knows a meeting is needed, but isn’t sure what the goal should be. Crossroads will work with an organization as the neutral party – looking at the big picture, making sure everyone has a chance to contribute, and working to bring consensus and reach a decision. We’ve worked with all sorts of groups, on all sorts of issues, to reach their goals.

Leadership Development

Crossroads staff has organized and presented at dozens of leadership trainings for smaller groups and larger events. We can tailor a program to your specific needs that will help staff work through and prevent challenges, manage other staff, work collaboratively with allies, and otherwise successfully lead their department or organization.

Lobby Day Training

One of the greatest challenges of any lobby day is adequately preparing your advocates for the limited time spent in face-to-face meetings with their legislators.  Your advocates will undoubtedly have varying levels of experience engaging in legislative meetings and will most likely have their own ideas about how these meetings should be conducted.  Crossroads Campaigns can provide your advocates with the training they need to speak in a unified voice, successfully manage their limited meeting time and effectively deliver the priority legislative messages of your organization.