Our Clients
Crossroads has worked with a broad array of clients from around the country ranging from high profile US Senate races to campaigns for city council, national issue advocacy organizations to local ballot initiatives. Each client's unique situation received Crossroads' fullest attention in a personal working relationship.
America’s Voice
America’s Voice needed help adjusting its brand to become the consumer-oriented information outlet of the immigration reform movement. Crossroads helped America’s Voice through an identity building process and used that information to craft a mission statement, find a web development team to build an online presence for that vision, and develop processes to keep America’s Voice at the forefront of the outreach to information consumers.
American Immigration Council
The American Immigration Council’s unique organizational structure required a unique website redevelopment process. Crossroads spent extensive time meeting with each of AIC’s divisions to understand what each piece of the organization needed out of a web presence. Armed with this information, Crossroads has created a process with which AIC will find the right vendor to develop a flexible web system to serve the disparate needs of AIC’s divisions.
Barrett for Wisconsin
Needing a simple website to capture supporter email signups, early contributions, and initial volunteer signups, Crossroads launched a temporary website to coincide with Mayor Barrett’s announcement of his candidate for Governor of Wisconsin. The site included a transcript of his announcement speech as well as integration with NGP tools.
Bera for Congress
Crossroads is assisting Dr. Ami Bera’s campaign promote his candidacy for California’s Third Congressional District. Providing assistance developing and executing field partitions, outreach to Washington insiders to promote Dr. Bera’s candidacy, and online assistance to leverage the netroots, the firm will lend a broad array of services from the staff’s varied background through both primary and general elections.
Brian Foley for Town Supervisor
With voter registrations running three to two in favor of his opponent in 2007, Brian Foley needed to be sure he was engaging every last eligible voter. Crossroads put together a field organization to reach out to the community of half a million people, worked on the campaign’s direct mail, and built his website. With a detailed record of accomplishments for the community in his first term and his plans for the future of the community, Brookhaven voters found Foley was the right man to lead them forward.
Brookhaven Town Democratic Committee
Having broken a decades long Republican lock on the area’s elected positions, the Brookhaven Town Democratic Committee in 2007 was determined to continue their drive. The Committee fielded a slate of candidates for every seat on the ballot in the cycle. To support those candidates with their limited resources, the Committee ran a coordinated campaign with common messaging, materials, and resources.
Bryon Eagon for Madison City Council
With the incumbent Councilmember leaving his seat in an all-student district in 2009, Bryon Eagon announced his candidacy to represent the University of Wisconsin - Madison campus. Crossroads put together a simple website for the race to help articulate policy proposals and coordinate volunteers during his succssful campaign. See the site.
Center for Community Change
The Center for Community Change, charged with helping the poor develop their own strong organizations to improve their communities and change policies and institutions that affect their lives, used Crossroads to assist the organization in the 2008 election cycle. Crossroads staff evaluated operational performance of groups the CCC works with, suggested areas of improvement, and generally advised groups on new programs they were undertaking to improve the prospects of success.
Coalition for Comprehensive Immigration Reform
In 2007 the Coalition for Comprehensive Immigration Reform (CCIR), a broad collaboration of pro-immigrant organizations and individuals worked to influence the national debate on comprehensive immigration reform from a human and labor rights perspective. Crossroads managed the day-to-day field operation for CCIR.
College Democrats of Wisconsin
The College Democrats of Wisconsin, looking to drive youth turnout in Wisconsin’s 2009 spring elections, used Crossroads’ Vote Naked® tool on dozens of campuses throughout the state. The group used its network of local chapters to drive student voters to the Vote Naked® website in hopes the student vote would make the difference this election cycle. See the site.
Dan Inouye for US Senate
Dan Inouye, running for reelection in 2010 for the US Senate, is using Crossroads to develop his website and assist in content development. Staff have designed and built the website, integrated NGP donation, communications, and volunteer management tools, and worked with the campaign staff to both plan and develop content items to be adapted from previous campaigns and created for this one. See the site.
DAN PAC
Dan Inouye’s political action committee, DANPAC, wanted to revamp its website to better guide visitors to key information and opportunities for involvement the organization has available. This included paring down underused website sections and highlighting the most important portions of the website. All of this has been linked with a new NGP system for contribution and contact management. See the site.
Delaware Boots on the Ground
Crossroads helped Delaware Boots on the Ground, a non-profit organization that assists and encourages military members and families during deployment and peacetime by matching services to needs, rebuild their website. The new website better serves the organization’s constituents by making assistance and event information more accessible, make its mission more clear, and improving the donation and sponsorship interface. See the site.
Democratic Party of Wisconsin
A leadership change at the Democratic Party of Wisconsin brought about an extended period of transition between the former and current administrations. Crossroads was there to assist throughout the transition process, using our experience in party operations to provide staffing and advice on message development, coordinated campaign relations, voter file management, fundraising initiatives, and general party strategy.
Fair Wisconsin
Fair Wisconsin, the major LGBT issue advocacy and community education organization in its namesake state, needed a way to mobilize youth voters in the spring 2009 Supreme Court election. The group used Crossroads’ Vote Naked® program at dozens of college campuses across the state to raise awareness of the election and the easy absentee voting process the state has available. Hundreds of new voters across the state used the tool to cast their ballots in the cycle.
Hanabusa 2010
Hawaii State Senator Colleen Hanabusa, after announcing her candidacy to represent the state’s First Congressional District, brought Crossroads onboard to develop her website. Crossroads has worked with the campaign through a visioning, design, and construction process that produced a website to carry the campaign through election day. The site integrates NGP email and contribution tools, video and other new media, and a wealth of candidate, issue, and election information. See the site.
Immigrants’ List
Immigrants’ List, the leading pro-immigrant rights political action committee, began working with Crossroads to assist in further developing their website and online activism. Expanding from initial list-building, website modification, and online advertising help, Crossroads is now helping with broader organizational development including organization promotion, outreach, and strategy. See the site.
Immigration Policy Center
The Immigration Policy Center brought Crossroads onboard to revamp their operational process, communications strategy, and online presence. An extensive fact-finding process was undertaken to identify strengths and weaknesses in the group’s processes and resources. With Crossroads’ help, the IPC is able to better communicate factual information to policy makers and stake holders in the country’s online immigration debate.
Jim Gray for Mayor
Needing a simple website to capture supporter email signups, accept early contributions, and introduce voters to the candidate, Crossroads launched a temporary website to for Lexington Vice Mayor Jim Gray announcement of his candidacy for Mayor. The site includes the announcement press release, email capture system, donation system, and links to social networking services. See the site.
Joe Biden for US Senate
Crossroads helped Senator Joe Biden reach Delaware voters by developing flexible, powerful online organizing tools, integrating disparate finance, messaging and content technologies, and repurposing Presidential campaign resources for his Senate race. Crossroads assisted the campaign with their day-to-day online organizing activities and strategy.
Mi Familia Vota
Crossroads helped Mi Familia Vota redevelop its online tools to better help immigrants become citizens, register to vote and by find information and tools about key issues that affect their communities. The project included a detailed analysis of the audiences to be served and how to best reach them, fact-finding covering the needs and wants of a dispersed set of stakeholders in the organization, and a comprehensive investigation of tools to fill the group’s needs. See the site.
National Council of La Raza
In 2008, NCLR undertook a nationwide voter registration and get-out-the-vote campaign. Crossroads helped coordinate more than forty affiliate organizations and assist with field know-how, organizing tools, best practices advice, and the developing printed materials. Currently, Crossroads is helping NCLR engage in the healthcare and immigration debate to help build partner capacity at the local level. In these projects, our team is helping manage grant processes, coordinating with a broad field of affiliated interest groups, and working to improve internal processes and reporting mechanisms.
National Immigrant Bond Fund
The National Immigrant Bond Fund set up a hotline for small dollar donors to donate to the Fund’s efforts to protect the basic human rights and dignity often ignored in immigration enforcement activities. Crossroads helped the Bond Fund select a credit card processor for those transactions and coordinated with their phone vendor and the credit card processor to make the operation run smoothly.
National Immigration Forum
The National Immigration Forum used Crossroads to revamp their online presence and toolset. Crossroads worked to assemble a suite of online organizing tools to advance the Forum’s message and help further the group’s leadership on immigration policy reform. This process resulted in a friendly, informative website with many touch points for individual action and in-depth resources for decision makers and grasstops individuals that has received praise throughout the immigration reform movement. See the site.
New Democrat Coalition PAC
Crossroads helped the New Democrat Coalition PAC redevelop their website to make it more attractive and inviting to interested information seekers and contributors. Integrating an NGP front end into the website that connects with existing NGP accounting tools simplified the reporting and compliance responsibilities the PAC faces. See the site.
North Carolina Democratic Party
The North Carolina Democratic Party, finding itself with one of the nation’s hottest US Senate races on its plate, needed a winning get-out-the-vote strategy to put Kay Hagan over the top. Crossroads built a GOTV plan including volunteer and paid canvass and phone banking operations that drew thousands of voters to the polls, successfully putting the candidate over the top.
Reform Immigration FOR America
The Campaign to Reform Immigration FOR America is a national coalition of individuals and grassroots organizations with the mission to build support for workable comprehensive immigration reform. Crossroads is helping the coalition to develop quality field targeting plans and manage the groups and individuals necessary to execute a winning strategy. A metrics-driving approach will help evaluate the effectiveness of programs so they can be adapted as the campaign progresses.
Reproductive Health Technologies Project
After conducting an extensive research survey of American voters and their attitudes toward women’s reproductive health technologies, the group needed a way to disseminate that information to its allies throughout the country. Crossroads advised the group on the creation of their informational video, including best practices for the audio recording portion of the project. Crossroads further converted their slide show presentation to video, dubbed the audio, and created a final master DVD for duplication.
Sanders for Wisconsin
With a wide-open seat for Lieutenant Governor and jobs and the economy on the top of voters’ minds, small business owner and non-profit executive Henry Sanders brings a background as a proven job-creator to the Democratic ticket. Crossroads is helping build the Sanders for Wisconsin campaign from the ground up - providing support in fundraising, political outreach, and general strategy, as well as online. See the site.
Shirley Abrahmson for Wisconsin Supreme Court
Shirley Abrahamson, Wisconsin’s Supreme Court Chief Justice, needed a way to mobilize voters for her re-election bid. The campaign used Crossroads’ Vote Naked® program, rebranded for use on the campaign, across the state to raise awareness of the election and the easy absentee voting process the state has available. The campaign was victorious, defeating her opponent by 18 percentage points.
Tennessee Immigrant and Refugee Rights Coalition
Davidson County, Tennessee held a special election in January 2009 on a proposed English-only initiative. TIRRC joined a group of similarly concerned organizations to fight this proposal. Crossroads successfully helped TIRRC reach out to the area’s immigrant community by developing a field plan and mail materials to educate voters on the issues and get them to the polls. Voters rejected the proposal by a 19% margin in the highest turnout for a special election in decades.
US Japan Council
The US Japan Council had a good website but not the means or expertise to update or utilize it well. Crossroads has moved the website to the ExpressionEngine content management system for easy content publishing and is helping to guide usage and development of the website. See the site.
We Are America Alliance
Coming off a successful 2008 election cycle, the groups making up the We Are America Alliance brought Crossroads onboard to help retool for the 2009 off season and the 2010 cycle. Crossroads is helping the group to identify strenghts and weaknesses in the organization’s programs, build new capacities to prepare for the 2010 eleciton cycle and the 2010 census, and assist in the day to day operations of the coalition.
We Are America Alliance Action Fund
The We Are America Alliance Action Fund set out to demonstrate the power of the immigrant vote by producing a measurable influence in key elections. In 2009, the Fund participated in elections in Colorado and Virginia through its partners in there. The partners, with Crossroads’ staff assistance, successfully ran GOTV programs around Colorado ballot initiatives and a Virginia Gubernatorial race.
Other Projects
Crossroads has developed online tools that are available for use by your campaign or organization. We are more than happy to discuss tailoring these tools to your needs.
DemWire
Seeing a need for a progressive, collaborative news service, Crossroads Campaigns built a service on top of the Pligg social networking platform to quickly deploy a full features social news site. Drawing on the collective intelligence of a community of committed and knowledgeable individuals, DemWire brings the most interesting and relevant news to the desks of politicos across the country without having to commit considerable time sifting through publications. See the site.
Vote Naked
A tool to shock young voters into voting by mail, Vote Naked® has successfully helped thousands of voters cast ballots by mail. In areas with Vote Naked® campaigns, turnout has increased as college students can vote on their schedule, not on election officials’. Vote Naked® technology and data is available for licensing for your campaign anywhere in the country.
